January 23, 2013 - Review in Philippine Daily Inquirer

A personalized storybook makes a perfect gift for your child

‘We feature unique details about the child that make him or her the star of his or her very own story’

By Margarita Locsin-Chan
Philippine Daily Inquirer

1:00 am | Wednesday, January 23rd, 2013

KIMMIE Lamata, Look It’s About Me co-founder, with her daughters

Christmas may have come and gone, but the enjoyment of receiving personalized presents remains a year-round treat for everyone, especially children.

The brainchild of two creative mothers, Look It’s About Me, a company that creates personalized storybooks, was conceived when Tatiana Pena Montenegro and Kathleen Assad Lamata decided to take their enjoyment in creating stories for their daughters, using their little princesses as the main protagonists, to other kids who, like theirs, love being the heroes or heroines of their bedtime tales.

“Our personalized books combine the quality of hardcover picture books with meaningful personalizations,” Tatiana, or Tats, as she is better known, says of their books, which are the first of their kind in the Philippine market. “We feature unique details about the child that make him or her the star of his or her very own story.”

LOOK It’s About Me co-founder Tats Montenegro with her daughter

The fun in creating your very own personalized book starts with the parents, who choose which story suits their child best. The selection ranges from “My Great Space Race” (always a big favorite with little boys!) and “My Super Duper Birthday Party” (which makes a thoughtful birthday present), to “My Magical Christmas Adventure” (need I say more?), and one that I can already tell my little niece, who is learning to swim, will appreciate, “My Underwater Adventure.”

Bonding opportunities

“We love the idea that these books promote bonding opportunities with family,” Kathleen, or Kimmie, a mother of two gorgeous girls, shares. “The books also encourage a love of reading and enhance the child’s self-confidence. It is really priceless to see the smiles on the children’s faces whenever we see them opening one of our books, which also become treasured family keepsakes in the long run.”

PERSONALIZED books make great presents for kids of reading age.

Tats and Kimmie also produce personalized coloring books. Kids will have fun finding their names hidden in the drawings, wall art (which are a great addition to any child’s bedroom), personalized placemats (hmm, I’m considering this as a nice giveaway for my son’s classmates for his next birthday), and named wrapping paper, perfect for kids with lots of birthday parties to attend.

“When we started working on personalized books, we realized that we could increase our portfolio with other products that would